Celebrating its fifth year in the UK, Small Business Saturday reached record spending figures on 2nd December.
Commissioned by American Express, data revealed that an estimated £748 million was spent with small businesses up and down the UK, up by four per cent (£717 million) compared to last year.
Backing from local authorities also went up from 80% to 87%, with support including small business events and free parking throughout the day.
Michelle Ovens MBE, campaign director of Small Business Saturday, commented, “In its fifth year, Small Business Saturday has once again seen a boost in spending with Britain’s small independent businesses. There’s been a phenomenal response from small businesses in communities across the UK again this year so it’s fantastic that a record amount was spent with them this Small Business Saturday.”
Charlotte Duerden, general manager, American Express UK, added, “We are proud to have supported Small Business Saturday since it was launched in the UK five years ago and are delighted to see it become an established day in the shopping calendar. The British public have once again shown their support for small businesses across the country and the vital contribution they make to their communities and the economy.”
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