A new survey shows that while the majority of workers say benefits are more important than salary, many HR leaders believe theirs are falling short.
The Nous report, which surveyed 500 UK HR directors, found that as many as 48% reported poor uptake of employee benefits, saying ‘employees don’t seem interested’ in the perks they are offering.
However, 20% admitted there was either a lack of onboarding for employee benefits initiatives or that onboarding was inadequate. Another 20% even said they didn’t know if employees were even aware of the benefits available to them.
This perhaps highlights a lack of communication between employers and employees.
The most popular benefits offered by firms include:
- Flexible working
- Enhanced pension benefits
- Enhanced holiday leave
- Private health/dental care
- Free food and drink at work

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Jon Rudoe, employee money-saving expert and co-founder at Nous.co, said, “Competitive employers know they need to offer more than just a good salary to attract and retain top talent. And employees increasingly expect their company to help them out with the struggles that daily life throws at them.
“But clearly something is wrong when this many HR leaders admit their benefits aren’t working.
“Businesses need to focus their attention – and their budgets – on benefits and support that actually meet people’s needs, whether that’s through flexible working, support with childcare or help with essential expenses.”
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