UK job ads more likely to mention pet-friendly perks than parental leave policies

(2 minutes to read)

Of those surveyed, 60% worry that asking about parental leave policies in an interview might give the interviewer a reason not to choose them for the job.

A recent report has found that job ads were seven times likely to mention perks such as team socials, Christmas parties and pet-friendly offices over any kind of parental leave scheme.

Totaljobs analysed three quarters of a million UK job ads to review transparency around parental leave and found that less than one per cent of them mention any type of parental leave at all.

Despite the fact that two thirds of the UK workforce are parents, only 1 in 5 UK workers have heard of Shared Parental Leave, and only 1 in 2 are able to define what it is.

Interestingly, although men are just as likely to be interested in having children as women (74% vs 76%) much of the language currently used in job ads completely ignores them.

For example, the data reveals that there are over twice as many cases of gender-specific phrases such as ‘maternity leave’ in job ads than neutral phrases such as ‘parental leave’.

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The traditional assumption that mothers remain the primary carer is evident with more than half (59% more) of job ads mentioning ‘maternity leave’ than ’paternity leave’. Of 2,758 ads for temporary parental leave covers, 16 were labelled as ‘paternity cover’.

CEO of Totaljobs, Jon Wilson, commented, “It’s surprising so few job ads are currently placing parental leave policies at the core of the benefits a company can provide.

“Parental leave policies are important to allow necessary time off, but also to attract and retain the best talent.

“We need to change the expectation that women are the primary carers by enabling all parents to have the same opportunity to take paid time off to look after their child.

Employers should also reflect this shift in gender roles onto their parental leave policies. Not doing so could risk employers coming off to potential candidates as outdated, or worse, intolerant. And that’s a crucial step to truly level the playing field.”

To find out more about contracting please contact Jaime on 01442 795 100 or email jaime.thorpe@dolanaccountancy.com

Why Dolan Accountancy?

Dolan Accountancy was set up by Simon J Dolan, the man behind the well-known brand SJD Accountancy. With over 25 years experience in the contracting marketing, Dolan Accountancy has the heritage, reputation and credibility you can trust. Working closely with our sister company, Contractor Umbrella, it means we can offer one low cost, fixed fee package at £95 + VAT per month. This gives you the flexibility of using both our Limited Company Accountancy Services and our award winning Umbrella Service, for one inclusive cost. We don’t believe in tiered packages or hidden extra fees, instead we aim to give you everything you need, including:

  • Free Company Formation – This is where it all begins. Once you have decided on an available name, we will form your company free of charge (if using our accountancy services) and it will be ready for you to use in as little as three hours.
  • Free use of Contractor Umbrella – With changes in Public Sector IR35 Legislation we understand that sometimes you are required to contract via an umbrella company. We will keep your limited company ticking over, while you work margin free via our sister company, Contractor Umbrella.
  • A Dedicated Accountant – Your accountant will be there for any company or personal tax advice that you require. We will never outsource work, even to internal teams.
  • Free Access to FreeAgent – The founder behind the multi award winning FreeAgent platform was one of Simon’s first clients, therefore it only seems fitting that we offer all of our clients access to FreeAgent, free of charge.
  • Free Business Banking – We have decided to waive our commission so our clients can use Tide free of charge for the first year.
  • Unlimited IR35 Status Reviews – We will review all of your contracts for IR35 purposes and provide you with our professional opinion as to its status.
  • Free Registered and Director’s Service Office Address – Sometimes you just don’t want your home address on display at Companies House. When you sign up to our accountancy services, we will offer the use of our address as an alternative.
  • Your Business and Personal Taxation Needs – This includes Company Accounts, Director’s Personal Tax Return, VAT Returns, Payroll, Corporation Tax and Dividend advice, to name just a few.
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If you’d like to find out more about how Dolan Accountancy can help you and your business, please give us a call on 01442 795100 or email sophie.lewis@dolanaccountancy.com or jaime.thorpe@dolanaccountancy.com.

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