Hospitality recruiters having to invest more to find the best talent

With the skills crisis still an issue, recruiters in the hospitality sector are having to invest more and refocus their budgets in order to find the best talent.

Latest data from Talent.com revealed that the hospitality sector has seen one of the greatest spikes in investment being concentrated into finding the right candidates, seeing a significant rise from March to September 2021, up a staggering 1,060%.

While investment is needed to find and encourage individuals to join the hospitality sector, Noura Dadzie, VP Sales UK & International Markets at Talent.com, explains that where these budgets are channelled will be a key driver of success:

“At a time when skills shortages have reached a critical point across the UK, many hiring managers in the hospitality sector are pumping investment into recruitment activity in the hope that this will be enough to give them an edge over the competition. However, as the war for talent intensifies, recruitment budgets must be strategically directed if businesses are to benefit from any tangible return on this investment. When talent is so thin on the ground, only the most tactical approaches will assist in attracting the top candidates.”

Dadzie added, “We are increasingly having conversations with hospitality hirers who are moving funds into sophisticated tech tools to help them look outside of the usual channels to find talent, which is perhaps the reason why financial spend has increased. The rise of job aggregators and programmatic platforms, for example, is one area that more businesses are budgeting additional finances for to streamline their hiring. For those that are facing an increase in recruitment budgets, looking at where else this investment can be channelled strategically rather than throwing more money at the same problem should certainly be a priority.”

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