Why social media is such a useful tool for contractors
With billions of active social media users across the world, it’s the perfect place to market your business and connect with people you might not usually come into contact with, plus, it’s free!
Thanks to people being able to reshare your content, there’s also the opportunity to reach a much wider audience than you might have in the ‘real world’.
As well as this, social media can be really helpful for understanding potential customers and clients better, as well as your competitors.
The best social media platforms for contractors
When it comes to the social media platforms you choose to interact through, it’s worth thinking about what each one can offer and who it will appeal to.
Here’s a rundown of the best social media platforms for small businesses:
LinkedIn
LinkedIn is the most business-focused social media platform out of the lot. Used to connect and find work, it can be a valuable tool for contractors.
Get involved with conversations, interact with those in your field and post regularly on topics related to your industry to get yourself noticed.
It’s also really important to keep your profile page up-to-date and include all the relevant information that showcases your expertise, skills and experience.
For more information on how LinkedIn can help you as a contractor, take a look at our Finding work on LinkedIn page.
Facebook
When it comes to social media, it’s important to consider who will be using certain platforms.
Many people may think that Facebook isn’t as popular as it once was, however, it’s still one of the most used out of them all.
Not only that, but there’s such a vast range of people from all age groups with a variety of interests.
A small business can use Facebook to advertise and sell, and it’s extremely user-friendly, no matter how bad your IT skills!
Instagram
For Instagram, you’ll find that the target audience is usually slightly younger compared to Facebook, so this is something to consider when looking at the type of customer you want to reach.
Instagram is definitely more of a visual platform with the use of reels, posts and stories, so is perfect for creative individuals and brands that can produce aesthetically pleasing images.
You need to be aware that you need to put the time into creating a presence, for example, you should expect to have to post up to seven or eight times a week to ensure you’re popping up more on customer’s feeds.
TikTok
Perhaps not your first port of call when you think of advertising a business, but if you’re looking to grab the attention of the younger generations, it’s worth having a presence on TikTok.
Like Instagram, it’s great for creatives and there’s an opportunity for your posts to reach a lot of people.
You just need to be aware that making content like this can take up quite a bit of your time and if you want to get noticed you need to be quick jumping on trends.
How to make the most of social media for your business
When it comes to making social media work for your business, it’s definitely worth being organised and ensuring you plan ahead when it comes to posting; that way you’ll post more often (a must for achieving more engagement) and it’ll be less stressful and time-consuming.
You’ll have more time to think about the hashtags or links you might need to include instead of rushing and then forgetting something important.
Think about what you’re going to post and when, remembering certain dates or special holidays, such as Valentine’s Day etc that you might want to make posts and/or videos about.
Although it’s not recommended that you jump on every trend going, look out for the ones that work well with your brand and could be appealing to your customers.
We hope you found this page helpful. If you’d like to sign up or need any further information, please give us a call on 01442 795 100 or you can email sophie.lewis@dolanaccountancy.com. Alternatively, contact us via live chat.
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