As many as 48% of UK businesses have said both their firm’s reputation and sales have been impacted over the last year due to negative online content about their brand.
Igniyte’s new Reputation Report 2021 data also revealed that 39% of businesses are being affected by fake online reviews and 71% believe that negative social media content is the most damaging when it comes to their brand’s reputation; this includes platforms such as Instagram, Facebook, Twitter, Tiktok, Pinterest, YouTube and Reddit.
Despite this, 25% of firms do not currently oversee their company’s online reputation through appropriate monitoring tools.
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Give us a call on 01442 795 100 or email jaime.thorpe@dolanaccountancy.com.
Email JaimeSimon Wadsworth, Managing Director of Igniyte, commented, “We know the importance of online reputation to brands and businesses, and as specialists, we monitor changes closely. We’ve been tracking the causes of reputational risk for over ten years and it’s interesting to see the worry that negative, or worse still fake, reviews are causing, but we know there are lots of options that can be done.
“What our Reputation Report 2021 shows very clearly is that threats both offline and online are affecting UK brands and businesses – often with huge financial implications. Tackling these often requires specialist help, starting with effective monitoring and auditing and including ongoing work to create and maintain a robust brand image – for individuals and businesses.”
To find out more about contracting please contact Jaime on 01442 795 100 or email jaime.thorpe@dolanaccountancy.com.
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