A new survey shows that the majority of UK businesses are using Artificial Intelligence (AI) to enhance customer service levels.
This is being achieved through the use of automated responses and chatbots that can handle inquiries 24/7.
The research, compiled by Sopro, revealed the top ways in which organisations are using AI:
- Customer service (cited by 56%)
- Cybersecurity/fraud management (51%)
- Digital personal assistants (47%)
- Customer relationship management (46%)
- Inventory management (40%)
- Content production (35%)
- Product recommendations (33%)
- Accounting (30%)
- Supply chain operations (30%)
- Recruitment and talent sourcing (26%)
- Audience segmentation (24%)
When asked about the positive impacts expected from AI, business owners said:
- Improved customer relationships (cited by 64%)
- Increased productivity (64%)
- Increased sales (60%)
- Being able to save on costs (59%)
- Reduced response times (53%)
- Reduced risk of errors (48%)
- Enhanced decision-making (44%)
- Streamlined job processes (42%)
Need help deciding between Limited or Umbrella? We are happy to help- give Sophie a call on 01442 795 100 or email sophie.lewis@dolanaccountancy.com
Rob Harlow, Chief Innovation Officer at Sopro, offers an insight into the benefits of incorporating AI in business and prospecting, “Incorporating artificial intelligence into business and prospecting methods offers excellent potential to improve efficiency, personalisation, and decision-making. However, using AI successfully requires a thoughtful approach to balance its benefits with the risks of it not being used properly or relied on too much.
“An overwhelming majority of AI use cases exist to augment human-based processes and whilst the hyped narrative is how AI is going to steal all of our jobs – I believe we are some way off of that. Here’s how businesses can integrate AI smartly, using prospecting services to ensure that personalisation is genuinely helpful and not intrusive.
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