A survey looking into workers’ benefit wish lists has revealed that increased pension contributions are the highest-ranking perk.
Figures show that of those surveyed, 30% of employees want their employers to contribute a greater amount to their pension pots over the next year, and this number jumps to 41% for those aged over 55.
The Zest research revealed the most sought-after workplace benefits for 2025:
- Increased pension contributions (cited by 30%)
- Private medical insurance (29%) – increasing to 39% for over 55s
- Financial help towards energy costs at home (23%)
- Discount vouchers for high street shops (23%)
- Wellbeing vouchers (19%)
- Mental health leave (16%)
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Matt Russell, CEO of Zest, said, “Continued economic challenges means many employees are looking for long-term financial support from their employer – increasing pension contributions is one of the most effective ways to reward employees and attract new talent.
“In a climate where many people have been forced to dip into their savings, employers who increase pension contributions can ensure their employees continue to build retirement pots, without impacting their day-to-day finances.
“Employers must ensure they listen to which benefits are most important to their employees – this is vital to boost morale and productivity, providing organisations with a competitive edge. In order to do this, employers need to use benefits technology that enables them to track the uptake on specific benefits, communicate with employees to understand their needs and adapt the support on offer.”
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