Employers are being warned that a lack of diversity in their recruitment adverts could make it harder to attract talent.
According to Talent.com, an employee is more likely to apply for a position if they can easily identify with both the job description and the advert, and so businesses need to ensure that they are appealing to modern-day diverse audiences.
Noura Dadzie, VP Sales UK & International Markets at Talent.com commented, “With unemployment levels dropping as vacancy numbers rise, the war for talent is accelerating exponentially.
“The challenge for hiring managers now is not just to get in front of the right people before the competition, but perhaps more importantly, have the right content to push to these audiences. Job seekers are placing greater emphasis on diversity initiatives and employment culture in a post-pandemic world, but as businesses attempt to replace lost resources, too many are falling into the trap of pushing out pre-Covid ads and job descriptions that are arguably out-dated and irrelevant.
“Job seekers are more likely to apply for a position if they can easily identify with the job description and advert. If these do not reflect the diversity of the new talent landscape, employers will be on the back foot – a less-than-ideal scenario in a growing economy.”
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