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Although the current pandemic has had a major impact on businesses, latest findings show that firms remain confident about their prospects.

The study, conducted during UK lockdown in May 2020 by Airbase, did however reveal that low adoption of digital tools to allow consistent sales and marketing activity is both the biggest threat and the biggest opportunity for many businesses.

Business owners and senior executives across a wide range of businesses contributed to the research, which grouped participants into one of four categories, reflecting their capacity to thrive through and beyond the pandemic.

  • 76% of them scored in the highest ‘Stable’ and ‘Strong’ categories, indicating a high degree of optimism about their ability to withstand the current crisis.
  • 23% were in the top ‘Strong’ category, and these businesses displayed both the greatest confidence in the positioning of their business and the widest adoption of digital sales and marketing channels.

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Of those surveyed, 52% currently fail to take full advantage of online sales and marketing channels, with 43% not profiting from online transactions at all.

Airbase founder and CEO, Phil Slorick, commented, “Our study’s given an interesting glimpse into how business leaders are feeling. It’s great to see so many holding their nerve through this difficult time. Adopting digital technology is a challenge for many businesses, but that also means it’s a valuable opportunity.

“It wasn’t surprising to find the businesses consistently coming out on top were those with strong processes for nurturing leads and marketing to existing customers.”

To find out more about contracting please contact Jaime on 01442 795 100 or email

Why Thousands of Contractors Choose Dolan Accountancy

With over 25 years experience in contractor accountancy helping thousands of contractors, freelancers and the self employed, Dolan Accountancy has the specialist skills, reputation and credibility you can trust.

Working closely with our sister company, Contractor Umbrella, it means we can offer one low cost, fixed fee package at £105 + VAT. This gives you the flexibility of using both our Limited Company Accountancy Services and our award winning Umbrella Service, for one inclusive cost.

If you’d like to find out more about how Dolan Accountancy can help you and your business, please give us a call on 01442 795 100 or email or

We don’t believe in tiered packages or hidden extra fees, instead we aim to give you everything you need, including:

  • Free Company Formation – This is where it all begins. Once you have decided on an available name, we will form your company free of charge (if using our accountancy services) and it will be ready for you to use in as little as three hours
  • Free use of Contractor Umbrella – With IR35 Legislation changes we understand that sometimes you are required to contract via an umbrella company. We will keep your limited company ticking over, while you work margin free via our sister company, Contractor Umbrella
  • A Dedicated Accountant – Your accountant will be there for any company or personal tax advice that you require. We will never outsource work, even to internal teams
  • Free Access to FreeAgent – We offer all of our clients access to FreeAgent, free of charge
  • Free Business Banking – We have decided to waive our commission so our clients can use Tide free of charge for the first year
  • Unlimited IR35 Status Reviews – We will review all of your contracts for IR35 purposes and provide you with our professional opinion as to its status
  • Free Registered and Director’s Service Office Address – Sometimes you just don’t want your home address on display at Companies House. When you sign up to our accountancy services, we will offer the use of our address as an alternative
  • Your Business and Personal Taxation Needs – This includes Company Accounts, Director’s Personal Tax Return, VAT Returns, Payroll, Corporation Tax and Dividend advice, to name just a few

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