A new study looking into the effects of remote working has found that it can boost innovation, but the effectiveness all depends on the cultural context of a country.
For example, cultural contexts characterised by low distance, high indulgence and (notably) short-term orientation are more likely to benefit from enhanced innovation when remote working is practiced.
The research, compiled by Durham University Business School, analysed data from over 8,000 firms across 21 countries.
It found that European countries experienced far greater innovation gains from remote work compared to companies in more hierarchical and long-term planning cultures, such as the Middle East and African region.
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High indulgence societies – where work-life balance and freedom are culturally valued – also show considerable gains in innovation when adopting remote work.
Commenting on the findings, Professor Saeed said, “Our research shows that remote work is not a one-size-fits-all strategy when it comes to driving innovation.
“Understanding the nuanced interplay between remote work and national culture is crucial. Companies must tailor their remote work strategies carefully, ensuring they resonate with cultural values to fully harness their innovative potential.”
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